JOIN OUR MAILING LIST. IT’S THE PERFECT WAY TO LEARN MORE INSIGHT, BEFORE THE CONVERSATION. IT’S FREE, CONSISTENT AND CONSTRUCTIVE.
Consumers have changed dramatically in the last 50 years. Can brands founded more than half a century ago stay relevant with the modern household? See how two brands are evolving with their audience.
The key to long brand life is to recognize the signs of decline and proactively correct the course before it’s too late. That starts with finding and owning the right position.