Hit a creative wall? Not at Wilson Rebranding.

15 Feb New Media, Then and Now, and Designers You Should Know (But Probably Don’t)

Wednesday Creative Shots, Episode 4

Looking back at the history of our craft of communications in a number of ways, from African-American designers to “new media” from the early 1900’s and just a few weeks ago. And looking forward to what might lie ahead with insight from a modern creative genius in VR.

 

Turn of the Century Design

Infographics are not new, that shouldn’t be surprise to anyone reading this. But they used to be a lot more difficult to create than they are today. That’s what makes these so special.

“William Edward Burghardt ‘W. E. B.’ Du Bois — sociologist, historian, activist, Pan-Africanist, and prolific author — had also, it turns out, a mighty fine eye for graphic design.” He’s another example of somebody who’s done an amazing job and is getting recognized more and more.

 

W.E.B. Du Bois infographic

 

W.E.B. Du Bois infographic - assessed valuation of property

 

W.E.B. Du Bois infographic - free vs slaves over time

 

From: http://publicdomainreview.org/collections/w-e-b-du-bois-hand-drawn-infographics-of-african-american-life-1900/ 

 

African-American Designers

Thinking about creatives specifically in graphic design and advertising that I knew and most of the faces looked the same. Doing some digging, I came across this, which merits more investigation.

Sourced from http://glenfordlaughton.com/13-african-american-graphic-designers-know-part-1/

EUGENE WINSLOW  (1919 – 2001)

Eugene Winslow: 13 African American Graphic Designer You Should Know

According to the site, Mr. Winslow was born one of seven children in Dayton, Ohio. He received a Bachelors of Fine Arts degree from Dillard University, then went on to serve in WWII as part of the revered Tuskegee Airmen.

Other accomplishments:

  • Attended The Art Institute of Chicago
  • Attended the Illinois Institute of Technology
  • Co-founded the Am-Afro Publishing house based in Chicago
  • Published ‘Great American Negroes Past and Present’ with his illustrations
  • Designed the seal commemorating the 100th anniversary of the Emancipation Proclamation for the Chicago Exposition.
Eugene Winslow | Dayton, OH | Tuskegee Airman | 100 Year Emancipation Proclamation

Image from: http://postalmuseumblog.si.edu/current-affairs/page/4/

13 African-american Graphic Designers You Should Know

Part 1: http://glenfordlaughton.com/13-african-american-graphic-designers-know-part-1/

Part 2: http://glenfordlaughton.com/13-african-american-graphic-designers-part-2/

VIP Experience – It’s In The Bag

Loyalty card built-in to the purse.

Image from https://www.fastcodesign.com/3067791/the-new-loyalty-card-is-just-a-chip-sewn-into-your-purse

To create an exceptional user experience, these bags have unlock customer tailored experiences as the owner walks into different stores and through different cites.

What we like:

  • It pulls in additional partners and stores to participate, extending the experience and value.
  • It gives the brand preference and increased visibility – owners will prefer the bag because it will unlock special offers.

Via Brandflakesforbreakfast.com, from Fastco Design:

” … imagine a day when wearing a new pair of Adidas to a Bulls game could score you some free swag.”

“As we’ve seen with with Pokémon Go, there’s a fascination around the gamification of people wandering around looking for things. It was like, ‘wow, what if our products had a life from the moment they were turned on?,'” says CEO Uri Minkoff. “And what if that bag, and utilization of that, gave you information, access, opportunity, loyalty—those sorts of things that became private moments that weren’t broadcast, but there for you?”

https://www.fastcodesign.com/3067791/the-new-loyalty-card-is-just-a-chip-sewn-into-your-purse

What You See Is Not What You Get. And Sometimes It Is When It Isn’t.

Imagine that as a use of VR, you could get people to actually feel things that didn’t happen? And even more super brain tricks.

“‘Byrne is convinced the installation will be transformative. “It really does change how you think about things, how you think about what we are and how we react and how make decisions and how we are in the world,” Byrne says. “It’s a bit pretentious to imagine that’s going to happen for everybody who goes through this, but it certainly happened to us.'”

From: https://ww2.kqed.org/arts/2016/10/25/david-byrnes-theatrical-thought-experiment-in-silicon-valley/

Side note: super annoyed that I couldn’t find a video of this in use.

 

The Big Game In Real-time

Published on Feb 5, 2017

From the Hyundai Youtube channel: “Millions of people watched Super Bowl LI. But without our troops, this day wouldn’t be possible. This year, Hyundai made their Super Bowl better. They couldn’t come home, so we brought home to them. Watching the Super Bowl is amazing, but watching it with the ones you love is better.”

 

Imagine That …

Imagine that you heard a recorded voice for the first time? What would that experience be like? How would you explain it to somebody, and importantly, how would you sell those possibilities? The solution is in the problem: Edison had phonograph cylinders created with his sales pitch. Of, course.

All trademarked and copyrighted names, marks and logos are the property of their respective companies.

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