Successful marketing is a lot like finding, opening and walking through a gate. It’s not a difficult process to understand. You identify a target audience, determine an appropriate strategy, implement a tactic and then proceed forward. Therein lies the problem—you become comfortable with an expected, repeatable process.
When you’re focused on the process versus discovering what really makes your brand stand out, the gates eventually become difficult to find. Sales begin to decline, budgets get cut and marketing scrambles to hold onto any process that is… comfortable.
Please download our Five Gates walkthrough to learn more.
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