Mature Brands | Repositioning Mature Brands
We make brands young again. Wilson Rebranding is an inventive agency in Dayton, OH with full-service capabilities. We’re passionate about repositioning mature brands and helping them rediscover their voice and audiences in the most effective ways possible.
wilson, rebranding, mature brands, repositioning
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WE MAKE BRANDS YOUNG AGAIN

REPOSITIONING MATURE BRANDS FOR NEW GROWTH

A brand is mature the minute an audience stops thinking about it. Everyone grows up. Even brands age. And those are the ones we care about. Passionately keeping them alive is our mission. Why? Because they mean something. They have heritage. Character. And often times, a great story waiting to be retold, with a fresh voice. Every brand will plateau. Based on research and experience, we know this does not happen by chance. Our strategic path keeps marketing leadership focused on key areas for brand fortitude and fresh engagement with the most valuable return. Because, really, there are only two paths. Either your brand is thriving, or it’s dying.

HOW HEALTHY IS YOUR BRAND?

OUR BRAND ASSESSMENT TOOL WILL HELP YOU UNDERSTAND AND MEASURE YOUR BRAND HEALTH ON FOUR DIMENSIONS.

THE WILSON BRANDING PHILOSOPHY

We know that as brands age, their differentiation can decline until there is no longer a clear advantage or perceived value in the consumer’s mind. Organizations have only two paths: milk the brand or commit to new growth. A mature brand’s genuine advantage has to be clearly differentiated. That story needs to be told and retold to the consumer in fresh and exciting ways. Tactics and communications should never stop moving. And while your core promise should never change, how you tell your brand’s story should always keep your customers and prospects moving forward along the buyer’s journey.

THE WILSON MANIFESTO

A SYSTEM OF BELIEFS THAT DEFINE WHO WE WORK WITH, AND WHO WE ARE.

book

Five gates every sustainable brand must walk through.

Successful marketing is a lot like finding, opening and walking through a gate. It’s not a difficult process to understand. You identify a target audience, determine an appropriate strategy, implement a tactic and then proceed forward. Therein lies the problem—you become comfortable with an expected, repeatable process.

When you’re focused on the process versus discovering what really makes your brand stand out, the gates eventually become difficult to find. Sales begin to decline, budgets get cut and marketing scrambles to hold onto any process that is… comfortable.

Please download our Five Gates walkthrough to learn more.

DOWNLOAD WILSON FIVE GATES

IS YOUR BRAND STUCK? STALLED? IN NEED OF A TUNE-UP? NOT SURE?

JOIN OUR MAILING LIST. IT’S THE PERFECT WAY TO LEARN MORE INSIGHT, BEFORE THE CONVERSATION. IT’S FREE, CONSISTENT AND CONSTRUCTIVE.

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