WE MAKE BRANDS YOUNG AGAIN

REPOSITIONING MATURE BRANDS FOR NEW GROWTH

A brand is mature the minute an audience stops thinking about it. Everyone grows up. Even brands age. And those are the ones we care about. Passionately keeping them alive is our mission. Why? Because they mean something. They have heritage. Character. And often times, a great story waiting to be retold, with a fresh voice. Every brand will plateau. Based on research and experience, we know this does not happen by chance. Our strategic path keeps marketing leadership focused on key areas for brand fortitude and fresh engagement with the most valuable return. Because, really, there are only two paths. Either your brand is thriving, or it’s dying.

THE WILSON MANIFESTO

A SYSTEM OF BELIEFS THAT DEFINE WHO WE WORK WITH, AND WHO WE ARE.

book

Five gates every sustainable brand must walk through.

Successful marketing is a lot like finding, opening and walking through a gate. It’s not a difficult process to understand. You identify a target audience, determine an appropriate strategy, implement a tactic and then proceed forward. Therein lies the problem—you become comfortable with an expected, repeatable process.

When you’re focused on the process versus discovering what really makes your brand stand out, the gates eventually become difficult to find. Sales begin to decline, budgets get cut and marketing scrambles to hold onto any process that is… comfortable.

Please download our Five Gates walkthrough to learn more.

DOWNLOAD WILSON FIVE GATES

HOW HEALTHY IS YOUR BRAND?

OUR BRAND ASSESSMENT TOOL WILL HELP YOU UNDERSTAND AND MEASURE YOUR BRAND HEALTH ON FOUR DIMENSIONS.

JOIN OUR MAILING LIST. IT’S THE PERFECT WAY TO LEARN MORE INSIGHT, BEFORE THE CONVERSATION. IT’S FREE, CONSISTENT AND CONSTRUCTIVE.

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