WE MAKE BRANDS YOUNG AGAIN

REPOSITIONING MATURE BRANDS FOR NEW GROWTH

A brand is mature the minute an audience stops thinking about it. Everyone grows up. Even brands age. And those are the ones we care about. Passionately keeping them alive is our mission. Why? Because they mean something. They have heritage. Character. And often times, a great story waiting to be retold, with a fresh voice. Every brand will plateau. Based on research and experience, we know this does not happen by chance. Our strategic path keeps marketing leadership focused on key areas for brand fortitude and fresh engagement with the most valuable return. Because, really, there are only two paths. Either your brand is thriving, or it’s dying.

THE WILSON MANIFESTO

A SYSTEM OF BELIEFS THAT DEFINE WHO WE WORK WITH, AND WHO WE ARE.

Discover paths to renewed brand growth

Brands Can Live Forever

Not only can brands live forever, they should. That is what we believe. The key is to recognize the signs of decline and correct the course before it’s too late. In our experience with hundreds of brands, we’ve identified five steps or “gates” that brands must address for longevity.

Check out the complimentary eBook, Five Gates of Branding, and discover how to help your brand find new and sustainable growth for years to come.

DOWNLOAD WILSON FIVE GATES

HOW HEALTHY IS YOUR BRAND?

OUR BRAND ASSESSMENT TOOL WILL HELP YOU UNDERSTAND AND MEASURE YOUR BRAND HEALTH ON FOUR DIMENSIONS.

JOIN OUR MAILING LIST. IT’S THE PERFECT WAY TO LEARN MORE INSIGHT, BEFORE THE CONVERSATION. IT’S FREE, CONSISTENT AND CONSTRUCTIVE.